About Matt

Principal of Sheer Strategy, LLC, Matt Schiering has 25+ years of experience leading B-to-C and B-to-B enterprises.  Prior to starting his own consulting company, Matt was VP/General Manager of Sani Professional (a Division of PDI, inc.), a major player in the Food & Beverage safety sector.  While there, he built strong relationships with retailers (Starbucks, Chick-fil-A, Publix) and distributors (Essendant, Sysco, Veritiv) alike.  He also has significant CPG, Personal Care and Jan-San/Healthcare segment experience.  Matt has two U.S. patents and dozens of product launches to his credit.  He holds a B.S. in Hospitality Administration from Cornell University and an M.B.A. from the University of Texas at El Paso.  He is a proud U.S. Army veteran, having served from 1990 - 1994 as a commissioned officer.


Matt is most often described as strategic, passionate, creative, tenacious, analytic, dynamic and courageous.

What others have said about Matt:


“Matt brings an ability to SEE the future through predictive analytics, PLAN the future through expertly-crafted strategies and EXECUTE for the future through transformational leadership and collaboration.

Dawn Rubel, VP Quality & Regulatory Affairs, PDI

"I've worked with Matt for over 10 years. His creativity and problem solving skills have not only helped his business, but helped make mine a better solutions provider as well."

Howard Moed, Managing Partner, LLB Co.

"Matt was a pleasure to work with; a professional who knows how to do more with less. Creative and resourceful, a real asset to the team who bridged the sales and marketing organizations with entrepreneurial leadership style."

Chris Oliver, former General Manager, Irving Personal Care


About Maddy

Principal of Sheer Strategy, LLC, Maddy Schiering has more than twenty five years of experience in non-profit management.  Prior to starting her own consulting company Maddy served as the Grants & Donor Communications Manager for Meals on Wheels Programs & Services of Rockland in Nanuet, NY.  She also held the positions of Chief Operating Officer, Director of Development and Conference Director at Autism NJ, Robbinsville, NJ.  Maddy holds a Bachelor of Science degree in Human Development and Family Studies from Cornell University as well as Master’s degrees in both Business Administration and Public Administration from the University of Texas at El Paso.  Maddy is a proud 2019 graduate of Leadership Rockland.


In her 25+ years of work experience, Maddy has secured over

$8. 5 million in funding for a variety of non-profits. Maddy is most often described as enthusiastic, productive, organized, prepared, creative, flexible, and reliable.

What others have said about Maddy:

Maddy is extremely knowledgeable and superbly skilled in the grant research and proposal writing process. It came as no surprise that she swiftly understood our agency’s needs and persuasively articulated our story to win grants! Maddy is a true professional and a pleasure to work with, and I highly recommend her to any non-profit looking for comprehensive grant management services. Dr. Jody Sandler, President & CEO, BluePath Service Dogs, Inc.


“I knew I could count on Sheer Strategy to lead a successful board retreat.  The facilitation and follow-up reports were excellent and insightful, and I was truly impressed by Maddy’s knowledge, support, hard work and enthusiasm." Josephine Lore, Board Member, Association for the Visually Impaired.


“While serving as Chief Operating Officer and Director of Development at Autism NJ, Maddy was critical to the agency’s growth and success. She was always a model of efficiency, responsibility and professionalism, and I counted on her for both her strategic thinking skills and her ability to carry out the strategy she helped develop.”

Paul Potito, former President & CEO of Autism NJ

“Maddy is very accomplished when it comes to communication content. Her writing skills are evident as is her keen eye for a photo to help tell a story.  She not only implemented the agency’s first ever e-newsletter and published it monthly, but she was also responsible for streamlining a consistent message for the agency’s web site, social media, direct mail and more.  In addition, Maddy’s grant writing skills are excellent and her focus and disciplined approach to grants and donor recognition have helped MOW’s fund raising efforts immeasurably. “

Barbara Kohlhausen, former President & CEO of Meals on Wheels Programs & Services of Rockland